London, 1st September 2026
Dominique London today announced that Mitchell Orchant will become an Ambassador to the Dominique London Group from 1st September 2026.
Mitchell founded C.Gars Ltd and spent three decades building it into one of the United Kingdom's most recognised names in Havana cigars, rare vintage stock and fine spirits.
In 2021, he brought the business into the merger with La Casa del Tabaco Group that created Dominique London — the transaction that laid the foundation for the group as it stands today, with more than 30 boutiques across seven countries.
In the five years since, Mitchell has supported the group by opening stores, championing the trade and passing on a knowledge of Havana cigars accumulated over a lifetime. Dominique London is grateful to Mitchell for all his support since the merger.
Mitchell is no longer a shareholder or employee of the group but will continue to support Dominique London as an Ambassador.
Frédéric Dechamps, CEO of Dominique London
“Mitchell has been part of this business from the very first conversation about the merger. On behalf of the board, I want to thank him for everything he has given the group over the past five years. I am glad this is not a goodbye — as an Ambassador he will remain a familiar face across the trade.”
Dominique Gyselinck, Founder of Dominique London
“When our two companies came together in 2021, I found in Mitchell a partner who understood that this industry is built on relationships rather than transactions. He will forever be the Founder of C.Gars, and that legacy is now part of ours. He leaves with our gratitude and our friendship, and we very much look forward to his continued support for the group.”
Mitchell Orchant, Founder of C.Gars Ltd
“It’s been a great honour steering the business from humble beginnings to the great heights we have now reached. I’m delighted to become an Ambassador. All good wishes to Dominique, Frederic and the team for continued success.”
About Dominique London
Dominique London is a European luxury brand with over 30 boutiques across seven countries, offering a premium lifestyle experience grounded in craftsmanship, heritage and community.
From rare cigars to bespoke events, Dominique London curates moments of connection, elegance and indulgence for those who live with intention.
Founded on a legacy dating back to 1817, the brand continues redefining luxury for the modern connoisseur.