DOMINIQUE LONDON TO OPEN A FLAGSHIP LA CASA DEL HABANO ON PALL MALL

Dominique London has confirmed the opening of a new La Casa del Habano flagship on Pall Mall, in the heart of London’s St James’s district. The project marks the fourth La Casa del Habano in the United Kingdom under the Dominique London portfolio.

The Pall Mall flagship will serve as a primary London platform for Dominique London. It strengthens the group’s presence in the capital with a site designed for private tastings, collection care, and long-term client engagement. Upon opening, the Pall Mall location will become Dominique London’s flagship location, succeeding C.Gars St James’s.

The grand opening of the Pall Mall flagship is scheduled for March 2026.

New Flagship Location

As a La Casa del Habano, the flagship operates within the official Habanos retail network with defined criteria for selection and storage. Clients can expect a broad range of Cuban vitolas and La Casa del Habano exclusive releases, presented across two custom walk-in humidors commissioned from DeArt of Italy, a maker renowned for bespoke walk-in humidors.

Each humidor is built to exacting environmental tolerances for humidity and temperature, with clear presentation and efficient air circulation. The twin walk-in configuration defines the store and sets it apart in both presence and presentation. Trained specialists manage condition and rotation, and service is built on product knowledge, continuity, and traceable supply.

Jemma Freeman, Executive Chairman of Hunters & Frankau, said:

“Hunters & Frankau is delighted that a new Casa del Habano will open in the heart of St James’s in London and we look forward to working with Dominique London to support this new venture.”

Dominique Gyselinck, Founder of Dominique London, said:

“This flagship reflects our commitment to curation, provenance, and service. We are focused on delivering a consistent experience from the humidor to the lounge, with attention to detail and care at every step.”

About Dominique London

Dominique London is Europe’s premier independent cigar, spirits, and luxury accessories group. With 31 locations across six countries, its portfolio includes La Casa del Habano, La Casa del Tabaco, Turmeaus tobacconists, Puffin Rooms cocktail lounges, the Mash Tun boutique hotel, and Snowdonia Distillery. The group employs over 200 specialists and serves as a curator of luxury experiences for modern cigar aficionados.

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