Dominique London joins the Royal Automobile Club for a historic journey aboard a 1903 Daimler, celebrating British motoring heritage, craftsmanship, and tradition.
LONDON, UK — Dominique London, a leading purveyor of luxury cigars, fine spirits, and bespoke lifestyle experiences, proudly took part in the historic London to Brighton Veteran Car Run, commemorating 140 years of the motor car in close partnership with the Royal Automobile Club (RAC).
Setting off from the Royal Automobile Club clubhouse on Pall Mall—directly opposite Dominique London’s flagship boutique and lounge—the journey covered the traditional 60-mile route from the heart of London’s clubland to the Brighton seafront.
Dominique London completed the historic run aboard an extraordinary 1903 Daimler, one of the finest surviving examples of pioneer motoring engineering.
Representing the depth and camaraderie of the partnership between Dominique London and the RAC, the 1903 Daimler was steered by Ben Cussons, Chairman of the Veteran Car Run Steering Group, alongside Neville Jackson, Chairman of the RAC Foundation.
Celebrating 140 Years of Motoring Heritage
The London to Brighton Veteran Car Run, first staged in 1896 to celebrate the Emancipation Act, remains the world’s longest-running motoring event.
This year’s anniversary run served as a shared milestone, celebrating timeless craftsmanship, mechanical preservation, and British institutional heritage.
“Participating in the Veteran Car Run aboard a 1903 Daimler is more than an achievement of endurance; it is a profound celebration of shared traditions.”
— Dominique Gyselinck, Founder of Dominique London
“Our presence on Pall Mall places us at the crossroads of classic British club life and craftsmanship. We extend our sincere gratitude to Duncan Wiltshire, Chairman of the Royal Automobile Club, for the privilege of building and deepening this partnership.”
— Frédéric Dechamps, CEO of Dominique London
The collaborative run underscores Dominique London’s enduring commitment to supporting heritage pursuits, historic preservation, and community within St. James’s and beyond.
About Dominique London
Dominique London is one of Europe’s premier luxury groups dedicated to fine handmade cigars, rare spirits, and lifestyle accessories.
With landmark boutiques, sampling lounges, and private members’ facilities across the United Kingdom and Europe—including its celebrated establishment on Pall Mall—Dominique London curates exceptional experiences defined by provenance, expertise, and timeless luxury.
About the Royal Automobile Club
Founded in 1897, the Royal Automobile Club is Britain’s oldest and most influential motoring organisation.
Dedicated to championing the interests of motorists and celebrating heritage motoring, the Club operates prestigious clubhouses on Pall Mall in London and Woodcote Park in Surrey, and acts as the custodian of iconic events including the London to Brighton Veteran Car Run.
